He made his GRAMMY performance debut at the 52nd GRAMMY Awards in 2010, performing a medley of "Drop The World" and "Forever" with fellow rappers Eminem and Lil Wayne. Drake earned the first GRAMMY of his career for Best Rap Album for his 2011 studio album, Take Care.His debut studio album, 2010's Thank Me Later, topped the Billboard 200 and spawned the Top 5 single "Find Your Love." 8) featuring Kanye West, Lil Wayne and Eminem. Drake earned the first Top 10 hits of his career in 2009 with "Best I Ever Had" (No.Not only would that acclimate us to more video ads, but it could let friends express a different side of themselves with the emotional power of pop music."I just want to be remembered as somebody who was himself, not a product." If it can legally build a way for anyone to add soundtracks to their videos, we might watch a lot more of them. And though Spotify got its big break in America through viral distribution in Facebook’s now defunct desktop sidebar ticker, Facebook never made a move to invest in or acquire the startup that’s since gone public.Īt least, it’s good to see Facebook concentrating on the social side of music now that it has label deals in place rather than trying to build a Spotify competitor of its own. It also shut down landing tabs in 2012 that bands used to stream music from their Pages with apps like BandPage. ILike’s music streaming app was one of the most popular on v1 of Facebook’s platform, but the tech giant moved in a different direction. It’s actually surprising Facebook has stayed at arm’s-length from the record industry for so long. Music is one of the most core ways human share and connect.
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Lip syncing might work better for static videos where people can be sure they looked good enough before sharing, or within Stories that friends have to actively go watch. That plea for attention could make some users too shy to strut their stuff on camera. It’s going to be tough for Facebook to suddenly become cool enough for kids to enthusiastically lip sync, especially since it requires going Live which notifies their friends. Viewers can tap on titling for the song and artist to follow that musician on Facebook, though I think there should be a way to tap through to hear the song on Spotify, Apple Music, or YouTube Music. The Live With feature for co-streaming with a friend lets people duet on their favorite jam. Users first go to broadcast Live, select the Lip Sync Live option, select a song, mouth the words while adding filters and effects during the stream, and then can permanently share the resulting video. So Facebook is now testing Lip Sync Live in several markets. But the opportunity to perform without necessarily having singing talent and the easy to grasp content prompts have grown the app to 200 million registered and 60 million monthly active users.įacebook wants to hook those kids as soon as they’re 13 so they become lucrative lifetime users. It’s rife with concerning, possibly Child Online Protection Act-violating videos of tween girls dancing to risqué pop songs. One app that’s had no problem recruiting them is lip syncing app Musical.ly. Though teens trying to look cool might say they use Facebook less than they actually do, the responses reveal a downward trend for the app amongst the youth.
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Musical.lyįacebook has had a tough time keeping teens on its social network, as evidenced by declines in popularity amongst the demographic according Pew’s survey data. Music-equipped videos could boost watch time and engagement on Facebook without relying on viral pap the company has demoted in service of users’ mental well-being. But with the right soundtrack, a boring clip becomes epic, or a nice one becomes truly sentimental. A shaky, off-the-cuff video from a friend can be tough to watch in the feed, particularly if it’s longer than the 15 second clips people now add to their Stories.
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Today’s announcement is a big step in right direction for Facebook as it seeks ways to encourage original sharing. Instagram’s unlaunched music stickers prototype lets users add popular songs to their Stories.